Wizest – Design Case Study

Wizest is a Fintech startup built with the goal of democratizing access to financial advisors. Companies with a similar scope tend to lean into crisp, flat design that is evocative of technology. With the goal of creating an inviting and approachable feel, I designed textured backgrounds and images with a hand-drawn look.

Investing as a novice can be scary. Instead of upping potential anxiety by using a bright color palette, I chose relaxing cool tones. Diversity is important to the Wizest mission, so instead of abstracting skin color, I chose to represent flesh tones in recognizable, human hues. 

Currently the UI of the website is directed at capturing early sign-ups for the beta version of the app. Once the application is live, functionality of the website will increase to be reflective of the in-app experience.